I'm Fatou,
Digital Manager
Frontend Engineering · Digital Strategy · Data Insight
Professional
Journey
Driven by purpose and precision, my work blends frontend engineering, digital strategy, and data insight augmented by AI tools to deliver inclusive, high-impact solutions faster and smarter.
With 7 years of experience leading web projects and optimising marketing technologies, I integrate AI-powered workflows across content, SEO, and analytics to drive clarity, collaboration, and results that matter.
Contact me!Digital Project Delivery
Drive projects from concept to completion, aligning teams, technology, and timelines.
Content Management
Design digital ecosystems using Drupal, WordPress, and Contentful.
Capacity Building
Mentor and train individuals and teams to adopt digital tools confidently.
Web Dev & SEO
Build responsive, high-performing websites optimised for visibility.
Tech Stack
The tools and platforms I use daily to build, manage, and optimise digital experiences.
Expertise
Solutions
Build responsive, performant websites and web applications using modern frameworks. Specialising in Drupal, WordPress, React, and custom HTML/CSS/JS solutions that prioritise speed, accessibility, and user experience.
Create intuitive, visually compelling interfaces that blend aesthetics with function. User research, wireframing, prototyping, and high-fidelity design that aligns with brand identity and business goals.
Design and govern content strategies across platforms. Configure and maintain CMS environments ensuring editorial workflows, multi-language support, and scalable digital architecture for teams of all sizes.
Data-driven decision making through Google Analytics, Tag Manager, and custom dashboards. Transform raw metrics into actionable insights that optimise campaigns and drive measurable impact.
Leveraging AI tools across content creation, SEO, analytics, and workflow automation to increase efficiency and deliver data-driven results at scale.
Work in Depth
A closer look at the problems, process, and outcomes behind selected projects.
Building a Plant Brand From the Ground Up
Designed a complete visual identity and digital marketing system for a Gambian plant startup entering a competitive lifestyle market.
Sprouts had no brand presence, no digital assets, and no consistent way to communicate their value to customers across social media and print.
- Conducted competitor and audience research to define brand positioning
- Designed logo, colour palette, and typography system
- Created social media templates, flyers, and digital ad creatives
- Built a content calendar and posting strategy for launch
Launched with a cohesive brand identity across Instagram and Facebook, achieving 500+ followers in the first month and a 30% increase in direct enquiries.
SEO-First Website for a Digital Services Business
Built and optimised a responsive website for KairaLink focused on performance, search visibility, and converting service enquiries.
KairaLink had an outdated online presence that ranked poorly on search engines, loaded slowly, and failed to convert visitors into leads.
- Audited existing site for performance, SEO gaps, and UX issues
- Rebuilt frontend with semantic HTML, Tailwind CSS, and Gatsby
- Implemented on-page SEO across all service pages
- Set up Google Analytics and Tag Manager for conversion tracking
Site load time reduced by 60%, organic search impressions tripled within 90 days, and contact form submissions increased by 45%.
Portfolio
Certifications
& Education
More certifications in progress — Google AI Essentials, Microsoft Azure AI Fundamentals.
What Clients Say
Fatou's unique blend of technical expertise and leadership makes her an asset in any work environment. Her projects consistently exceed expectations.
She transformed our digital presence completely. The new platform is faster, more accessible, and our team actually enjoys using it. World-class work.
Working with Fatou means clarity, speed, and impact. Her data-driven approach to our campaigns tripled our conversion rate in just three months.
Let's Build
Something
Together
Have a project in mind, a role to fill, or just want to connect? Send a message and I'll get back to you within 24 hours.